Of Tigers and Commercials

Similar Ta-Neshi Coates I don't really get the sponsorship angle of most products. I understand the connection when Tiger endorses a brand of golf ball or club. I understand when Michael Jordan endorsed Nike. I don't really understand when Tiger endorsed Accenture or Jordan endorsed McDonald's.

What I can say is that Tiger's announcement he was suspending his golf career it was obvious sponsors would start leaving. As a fantastic golfer that happened to be an adulterer still has some value. Just being an adultering, ex-golfer has none.